About Us

Prolific Beverage Company (PBC) is a Northern California based company, who sell and broker small artisanal wines and spirits domestically and internationally.  They are committed to small production handcrafted brands that are unique and diverse in nature.

Founded in 2012 by Jason Hooten, PBC made its first purchase of bulk wine from one of its close small production winery contacts.  The fourteen barrels of 38 month old “Atlas Peak” Cabernet was then bottled and marketed under the label, ONE.  The idea of creating a proprietary wine label was to bring to market a wine that was of great quality, and at a sensible and economically friendly retail price to consumers.  On average, these wines retail 40% less than what the original winery sells under their own label.

In 2013, PBC welcomed the partnership of Dave Stoop and a craft portfolio of small production spirits.  While they are not licensed to sell spirits direct to consumer, they have strengthened their relationships with distributors and suppliers in the craft world. Jason and Dave’s combined experience in the wine and spirits industry account for more than 39 years.

Today, the company sells under two proprietary labels and works closely with selective small winemakers and their labels, selling to select wholesalers and direct to consumer.  All wines produced and sold by Prolific Beverage are small production of 500 cases or less.  In fact, many vintages are less than 100 cases produced.  Most of these wines are not offered to their distribution partners and can only be purchased direct from Prolific Beverage.